Data Linkage


What kinds of research questions we answer

  • Can shopping habits help detect health conditions?
  • The findings arising from researchers using our Trusted Research Environment will be used for public good. This may include benefits such as informing public health policy, NHS and government planners, expanding knowledge of health conditions, informing treatment interventions and understanding more about how our behaviours relate to our health and wellbeing, and our daily lives.

How is your data stored and protected?

  • The linked data is held in a Trusted Research Environment (TRE) which is a highly secure computing environment where data can be accessed (following prior approval) but cannot be removed.
  • Data is anonymised

Ethics and Public Oversight

  • Enter some info
  • As above

What data do we collect?

  • Loyalty card data
  • Smart watch data
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