{"id":1524,"date":"2026-04-24T09:55:28","date_gmt":"2026-04-24T09:55:28","guid":{"rendered":"https:\/\/datadonation.co.uk\/?page_id=1524"},"modified":"2026-04-24T11:34:27","modified_gmt":"2026-04-24T11:34:27","slug":"shopping-trolley-secrets","status":"publish","type":"page","link":"https:\/\/datadonation.co.uk\/?page_id=1524","title":{"rendered":"Shopping Trolley Secrets"},"content":{"rendered":"\n

To better understand how the public feel about the use of their shopping data for research, we launched Shopping Trolley Secrets<\/strong>.<\/p>\n\n\n\n

This 6-month exhibition was created in partnership with We The Curious<\/a> science centre in Bristol. Shopping Trolley Secrets used lots of hands-on, creative activities to get people talking about shopping data.<\/p>\n\n\n\n

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For example, when people arrived at the exhibit, they could pick from a range of example shopping baskets and \u201cvote\u201d<\/em> for the one that looked most like their own weekly shop.<\/p>\n\n\n\n

Visitors could also build their own basket using props, and then use an iPad to enter the items they chose, giving a simple way to visualise how shopping habits can be used for research<\/strong>.<\/p>\n\n\n\n

At the end, people could write questions or feedback on postcards and send them straight to our research team (and we replied to many of them!).<\/p>\n<\/div><\/div>\n\n\n\n

Altogether, Shopping Trolley Secrets welcomed over 33,000 visitors<\/strong>, many of which shared their thoughts on data ownership, privacy, and how we can continue using shopping data in our research.<\/p>\n\n\n\n

Read more<\/a> about the collaboration on the We the Curious website.<\/p>\n\n\n\n

You can also learn more in this video that we created with We the Curious.<\/p>\n\n\n\n

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