We work with industry partners to responsibly use shopping data for health research.
Through no fault of anyone, it is no secret that collaborations between academia and industry can be difficult. Sometimes it can be hard to find a shared goal, agree on timelines, or balance institutional legalities.
In the case of shopping data, our research has found that carefully structured partnerships can overcome these challenges by focusing on clear data governance, robust data sharing procedures, and mutual benefit. When handled responsibly, shopping data can provide powerful insights into population health and behaviours — insights that would be difficult or impossible to find using traditional data sources alone.
Discover our collaboration framework below.